- Classical conditioning
- Instrumental (or operant) conditioning
- Observational (or modelling) learning
Classical conditioning - Pavlovian response
Who does your mass market campaign appeal to? Does TG matter here? When should the focus be on the brands over a specific product? Does product purchase frequency matter?
Habits are formed as a result of rewards received for certain responses or behaviours
Reinforcing behaviour:
- Positive and negative reinforcement
Headache medicines are promoted using negative reinforcement
Negative reinforcement is the irritating sound when seatbelts are not put. Speeding is a punishment and not negative reinforcement
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