1. What contributes to the brand, individual sub brands or the umbrella brand: Tata Salt is "desh ka namak" standing for trust or the trust in Tata salt comes from Tata branding?
2. For brands with various sub brands in different category, can there be an unifying brand communication and what will it communicate? What are the options on the table for it to communicate?
3. For virtual world, are you targetting specific TG and ignoring the rest or are you plotting a consumer journey, figuring out how all kinds of people turn up on your website and then customize the website experience for each and everyone?
4. Filterbubble: How much of any answer given to us on the internet is the outcome of our past search history thereby colouring our views (is it nudging us towards a polar stance?)
No comments:
Post a Comment